Marketing Cloud is Salesforce's B2C marketing platform. Complex journeys, personalized email, SMS and push notifications.
01. Journey Builder
Customer-journey design with a visual interface. Automatic flows like "signed up → welcome after 3 days → recommendation after a week → monthly reminder."
02. Email Studio
Professional email marketing. A/B testing, personalization, dynamic content, a template library.
03. Segmentation
With Data Cloud integration, creating segments in billion-row customer data within seconds.
04. Personalization
Product recommendations, send-time optimization and subject-line suggestions with Einstein AI.
05. Analytics
Campaign-level ROI, open-click-conversion rates, cohort analysis.