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Salesforce 28 June 2026 · 6 min read

What Is Salesforce? The World's Number-One CRM Platform

Salesforce's position in the CRM market, its main cloud products and overall architecture.

Salesforce CRM

Salesforce is the world CRM market's number-one player. It has operated on a SaaS model since 1999 and is the pioneer of the modern cloud-software approach. With cloud products like Sales, Service, Marketing and Commerce Cloud, it serves 150,000+ enterprise customers.

01. The Cloud Product Family

Main cloud products:

  • Sales Cloud: opportunity and pipeline management
  • Service Cloud: customer support center
  • Marketing Cloud: campaigns and automation
  • Commerce Cloud: e-commerce
  • Experience Cloud: portals and communities
  • Analytics Cloud (Tableau): business intelligence

02. Multi-tenant SaaS

All customers on a single platform but data fully isolated. Three automatic version updates a year, zero maintenance burden.

03. AppExchange

A marketplace with 5,000+ ready applications. There are ready add-ons for almost every industry and function.

04. Position in Turkey

Widespread among large-scale companies and technology firms in Turkey. Turkish support is provided through the partner network.

05. Pricing

$25 (Starter) to $500+ (Unlimited) per user per month. Expensive but an end-to-end enterprise experience.

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