Dealer Network Management Consulting
A dealer network grows on rules, not on relationships: segment, price, campaign and field management come together in one model.
Sound familiar?
It could be like this
Dealers are split into segments and each segment's pricing and targets are put under rules. Orders move to a B2B channel the dealer uses directly; credit limits and campaign impact are tracked live. The field team gets its visit list from the data — working to a plan, not to a relationship.
What We Do
From the channel model to a digital dealer platform.
Dealer Segmentation
Dealers are classified by revenue, collection performance and potential; each segment gets its own target and service level.
Price & Discount Discipline
Price lists, tiered discounts and special agreements are put under rules; ad-hoc pricing ends.
Campaign Management
Campaign design, budget and return are measured; a campaign that does not work is not repeated.
Field (Sales Rep) Management
Visit plans, routes and field targets are established; the output of each visit becomes reportable.
B2B Ordering Channel
Phone and WhatsApp orders move to a B2B platform where the dealer places the order 24/7.
Account & Collection Tracking
Credit limit, terms and collection performance are tracked per dealer; receivables ageing becomes automatic.
Our Working Process
Network Analysis
The current dealer list, revenue distribution and regional coverage are reviewed.
Channel Rules
Pricing, discount, campaign and collection rules are put in writing.
Model Design
Segment, target and service level are designed according to dealer type.
Digitalisation
The B2B platform, field application and ERP integration go live.
Dealer Adoption
Dealers and the field team are trained; adoption is tracked over the first three months.
For the software that runs the channel model: B2B Dealer Automation System
Frequently Asked Questions
Our dealers are not tech-savvy — will they use the system?
Adoption is managed through training and a simplified screen. What works best in the field: giving an advantage to those who order through the system.
Does it work with our current ERP?
Yes. The dealer channel does not replace the ERP; it integrates both ways on accounts, stock and pricing.
What is the difference between the consulting and the B2B software?
Consulting builds the channel model: who sees which price and which target it is tied to. The software is the tool that runs that model.
At how many dealers does this become necessary?
Usually the Excel-and-phone routine starts breaking around 20 dealers; the real driver is not dealer count but product and pricing complexity.
We have no field team — is it still useful?
Yes. Where there is no field team, the B2B channel and campaign discipline matter even more.