Einstein is Salesforce's built-in AI engine. Developed since 2016 and, in recent years, strengthened with GPT-based capabilities.
01. Sales Einstein
Opportunity win-probability prediction, lead scoring, next-best-action suggestions. Which opportunity should the rep focus on — automatic guidance.
02. Service Einstein
Case classification, reply suggestions, sentiment analysis. The support agent's response time and quality increase measurably.
03. Einstein GPT
Next-generation features with OpenAI GPT infrastructure, announced in 2023. Email writing, campaign-content generation, code generation.
04. Prompt Studio
Designing and distributing company-specific prompts. Context-aware AI answers with your Salesforce data.
05. Data Cloud + AI
Enriching customer profiles in Data Cloud with AI. The foundation for a personalization engine.