Marketplaces are e-commerce's fast-growth channel. But the sum of commission and advertising costs can sometimes eat a product's gross margin. Protecting your profit margin while selling on a marketplace requires an active, not passive, strategy.
01. Understanding the Commission Structure Correctly
Trendyol commission varies between 8-25% by category. But the commission is on the VAT-inclusive amount, not the sale figure. In addition: shipping, returns, advertising. The total marketplace cost reaches 20-35% for most products.
02. Pricing Strategy
Can the same product be at a different price on your own site and the marketplace? A price difference isn't legally prohibited, but it can shake consumer trust. A sound model: a margin-narrowed model on the marketplace, a reference price on your own site.
03. Managing the Return Rate
Marketplace return rates are between 10-25%. High returns mean per-unit cost. To lower the return rate:
- The product description must be clear
- Size/measurement table accurate
- Product photos realistic
- Quality control tight
04. Ad Investment
Trendyol Ads and Hepsiburada advertising are essential in the market-share war. But advertising done without measuring ROAS (Return on Ad Spend) is a direct loss. Monthly optimization: which category, which product, which keyword is profitable to advertise on — measuring these is essential.
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