Zoho is India-based and has developed business software since 1996. With an ecosystem of 50+ apps, it's positioned as an alternative to Salesforce and Microsoft 365. Especially strong in the SME market, with a good price-function balance.
01. The App Family
50+ apps in different categories:
- Zoho CRM (sales)
- Zoho Mail, Docs (productivity)
- Zoho Books (accounting)
- Zoho People (HR)
- Zoho Desk (support)
- Zoho Analytics (BI)
- Zoho Creator (low-code)
02. Zoho One: The Bundle Product
Zoho One is the bundle offering all apps for a single price. ~$45 per user per month. Very economical compared to a Salesforce + Marketing + Office 365 combination.
03. Target Market
SMEs and mid-market of 5-500 users. Fast rollout for startups. Limited for enterprise.
04. Position in Turkey
Becoming widespread among small-to-mid-sized companies and technology firms in Turkey. Turkish support through the partner network.
05. Price Model
$10-50 per app per month, or the Zoho One bundle. 60-80% cheaper than Salesforce for similar function.