Marketplace integration is the layer that lets you manage products, stock and orders across channels such as Trendyol, Hepsiburada, n11, Amazon TR and Çiçeksepeti from a single place.
01. Why It's Needed
A firm selling on three marketplaces updates stock in three separate panels without integration. When stock runs out in one place, sales continue in another and the cancellation rate rises. Marketplaces reflect cancellation rates in your store score.
02. Scope
A standard integration synchronises product and variant data, price, stock, orders, shipment tracking, returns and invoices. Which of these run in both directions varies by provider.
03. Two Models
Either your e-commerce platform provides integration out of the box, or you use an independent integrator. Firms without their own site, selling only on marketplaces, take the second route.
04. The Stock Pool Question
The most critical design decision: one pool, or stock split per channel? A single pool raises turnover but risks negative stock on simultaneous orders. Splitting per channel is safe but lowers total sales.
05. Relationship with the ERP
An integrator alone isn't enough. Orders must reach invoicing and accounting; stock must reach the warehouse. In setups without an ERP connection, month-end reconciliation is manual and the error rate stays high.
06. The Effect of Scale
As daily order counts rise, API limits, queue management and error tracking come to the fore. A solution that works at low volume should be re-evaluated when volume grows tenfold.