Google Workspace is the enterprise version of the Gmail-Drive-Docs trio. Microsoft 365's biggest rival. Strong in the startup and mid-market segment; behind M365 at large enterprises but gradually catching up.
01. Main Packages
Business packages (up to 300 users):
- Starter ($6/month): 30 GB storage, basic features
- Standard ($12/month): 2 TB, Meet recording
- Plus ($18/month): 5 TB, Vault, advanced security
Enterprise: unlimited users, unlimited storage, advanced security.
02. Differences from M365
The biggest differences:
- Google leads in web-based, real-time collaboration
- M365 is strong in desktop applications (Excel's power)
- Google is ahead in interface simplicity
- M365 has depth in enterprise security and compliance tools
03. Gemini Integration
Google's AI, Gemini, is positioned within Workspace with Copilot-like functionality. Writing suggestions in Docs, formula generation in Sheets, meeting summaries in Meet — all one tier above the Enterprise package.
04. Use in Turkey
Widespread among startups and digital agencies in Turkey. Microsoft is stronger in the enterprise segment. Turkish support is limited at Google; problem-solving is more community-focused.
05. Decision Criterion
Google Workspace suits: modern web-based collaboration, a team used to Gmail, a cloud-native approach. M365 suits: enterprise compliance, Excel-heavy teams, an Office desktop dependency.